Hire your web analyst
assistant.

Runs 150+ checks across three audit types — your GA4 property, your GTM container, and any URL you paste (no Google connection needed), plus cross-checks on the seams between GA4 and GTM. Produces a prioritized finding list in plain English.

Generates the fix code: GA4 menu paths, GTM tag configs, ready-to-paste tracking snippets. For GTM specifically, the fix lands in a sandbox copy of your container — you review and publish, we never touch your live container.

The agent runs around the clock: re-audits your properties on a daily or weekly schedule, emails you the moment your score drops, and ships a Monday summary so you stop wondering whether the numbers are right. Roadmap items (Looker Studio export, pre-launch campaign QA) are tagged as Coming on the features page — we don't promote what hasn't shipped.

Because that's literally the job it does. Open a Web Analyst JD on LinkedIn: audit GA4 and GTM, find tracking bugs, explain business impact, write up the fix list, monitor for regressions. That's exactly what the three verbs deliver — for the price of a coffee instead of a $120k salary. We're not claiming to replace every analyst — strategy, stakeholder interviews, custom dashboards still need a human. But the audit-and-remediation part of the role? Coded.

Not at all. If you can log in to Google, you can run an audit. The connection goes through your Google account — no code, no installations, no IT ticket. Every finding is written in plain language with the exact menu path and a code snippet where needed.

Yes. We use your Google login to read your analytics configuration. We never see your actual visitor data. Your config snapshots and audit history are stored so monitoring and history work; your Google refresh token is AES-256 encrypted. Any GTM fix you apply ships to a shadow workspace you review and publish — never to your live container.

Google Analytics shows you traffic numbers. We check if your setup is actually correct — are pages tracked? Are conversion goals firing? Is your GTM container bloated? Think of it as a health check-up for your tracking ecosystem.

Three audit types, four layers. (1) Our GA4 audit runs 61 checks across 5 chapters — Foundation, Data Accuracy, Measurement, Privacy & Security, and Optimization. (2) Our GTM audit runs 44 checks across tags, triggers, variables, Consent Mode v2, and security & governance. (3) Our URL audit reads any public web page (no Google connection required) and runs 37 checks across eight chapters — tracking detection, dataLayer integrity, HTTPS hygiene, marketing pixel sprawl, SEO, performance, accessibility, and AI discoverability. (4) When GA4 and GTM are both connected, a 6th Integration chapter runs 3 cross-checks that catch the bugs living between the two products — drifted measurement IDs, duplicate purchase events, missing key event coverage. Each finding includes a plain-English explanation and fix.

A GA4 audit reviews your Google Analytics 4 property's configuration, not your traffic: data collection and tagging, data retention and attribution settings, key events and conversions, privacy and consent, and reporting accuracy. Done properly, it catches the quiet setup mistakes — an event that stopped firing, a retention window nobody chose, drifted attribution — that corrupt the numbers a business relies on long before anyone downstream notices. We automate that same review as 61 checks, each with a plain-English explanation and a fix.

The most expensive tracking bugs don't live inside GA4 or inside GTM — they live in the gap between them. A GTM container that ships a measurement ID that no longer matches your GA4 property. A purchase event firing twice because two tags are emitting it. A key event configured in GTM but never promoted to a key event in GA4, so it's invisible to Google Ads. Our cross-check engine runs the moment both audits exist in your workspace. Included on every plan — Free, Pro, and Agency.

We recommend monthly at minimum. Things break silently — a tag update or CMS migration can quietly stop tracking. Pro users get scheduled re-audits — daily or weekly, your choice — with email alerts.

Yes. A dedicated GTM audit checks your container for unused tags, security risks, naming conventions, consent mode setup, and bloat. Run both from the same dashboard.